In its third project for the stadium, Claude Neon has
drawn on its experience and expertise to rebrand the
Sydney landmark.  

 

With a new logo design at the fore of its global corporate
rebranding strategy, ANZ approached the Claude Neon
team to design two new world-class illuminated sky signs
for Sydney’s largest sporting venue.

 

The new 42x9m signs incorporate blue LED floodlights
and the largest internally lit LED letters in Australia,
standing at 3.9m tall.

 

Significantly, the LEDs used to illuminate the new letters
were recycled from the previous Claude Neon-designed
signage. Having only been installed for one and a half years,
it made environmental and financial sense to use the same
LEDs for the remainder of their five year lifespan.

 

The signs were turned on in December 2009, and will be
viewed by one million stadium patrons annually.